In case you do not already know Isamaya Ffrench, you will probably know her work. She’s the make-up artist and artistic drive behind a few of the most iconic magnificence appears of latest instances, and her various, experimental aesthetic has helped to set her aside.
Rihanna’s razor skinny brows on the entrance of British Vogue? That was Isamaya. These fairycore elf ears on the runway at Burberry? Additionally, Isamaya, the place she side-hustles because the model’s world magnificence director. Byredo’s punky debut make-up marketing campaign? Yep, Isamaya Ffrench. She’s labored with everybody from Rosalia and Cher, to Travis Scott and the Hadid sisters, and now, she’s increasing her make-up authority even additional, with the launch of her personal eponymous vary, ISAMAYA Magnificence.
Instagram content material
This content material may also be considered on the location it originates from.
Launching on the finish of June, Isamaya’s assortment can be an extension of her established creative course, combining the glamour and prettiness of make-up, with the grunge, industrial edge that usually conjures up her work. “I like to rework and discover boundaries,” she admits to GLAMOUR. “And the gathering is a mirrored image of this. The textures and shades may be very wearable, however they’re additionally sudden.”
Most In style
- fashionJ.Lo simply wore these £40 flip flops on her honeymoon and so they’re the proper summer season staple
By Charlie Teather
- beautyZendaya simply made grown-out blonde probably the most in-demand hair color of summer season
By Bianca London
- hairThe Scandi bob is taking on Instagram as a result of it requires principally no styling
By Bianca London
There’s Industrial Liplacq Maximising Lip Serum – a deep off-black lip gloss that provides a refined gothic tint to lips. There’s Industrial Color Pigments Eyeshadow Palette – a 14-pan eyeshadow palette with wearable gold and impartial hues, offset with deep navy and vibrant purple pigments, throughout a variety of particular impact pearls, putty, and shimmer finishes.
As for the formulation, they’re precisely as skilled and next-level as you’d anticipate from such an esteemed artist. The Industrial Skinlacq Triple Hyaluronic Glow Serum melts into pores and skin and sits completely in between make-up and skincare, leaving the pores and skin glowing, however not shimmering. And the Industrial Rubberlash Latex Raise Mascara options an modern wand to rigorously curl each lash, whereas the blue-coated black pigment maximises the drama.
Then in fact, there’s the packaging, which is about as removed from cutesy, minimal, millennial pink as you will get. Assume black latex, bondage and steel piercings (very like the marketing campaign, which sees Isamaya contorting in a harnessed black bodysuit – a nod to her earlier days as a dancer). The eyeshadow palette incorporates a 3D mannequin of Isamaya in a bodysuit, draped on the quilt. And the lids of the Rubberlash mascara and lip gloss are impaled with heavy steel hoops (that may also be purchased individually, together with T-shirts).
Isamaya credit her previous expertise collaborating on collections for Byredo, Tom Ford and Farfetch with finessing her imaginative and prescient. “I learnt a lot from engaged on different magnificence manufacturers over the previous few years, however to have the ability to create one thing all of my very own allowed me to precise my creativity and concepts with out obstacles,” she advised us. And in true Isamaya vogue, it is as unconventional and liberated as ever. “You simply must put it on the market – you may’t be held again by what you assume individuals’s response can be,” she insists.
Seems like your sort of occasion? We would strongly advocate marking the tip of June in your diary as a result of all the merchandise are restricted version, and as soon as they’re gone, they’re gone… Till they’re succeeded by a brand new assortment the next season.
